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How to Market Your Business

ArticleID 141  
Writer Isaac Thuku
Category Personal Article



Any business entity either has a product to sell or a service to provide. These products and services are geared towards a certain niche market that is meant to be communicated to so that the target customers are aware of the existence of your business and what you do. This can be easily achieved through proper marketing of your business enterprise.


Marketing can be easily defined as the processes involved in selling the idea of a product or a service to customers. It is all about communicating the value of your product or service and convincing them to buy. Marketing basically spells out the promotion of the product, its price and where it can be found. The techniques used in marketing help the entrepreneur to choose the appropriate target markets to whom to sell the products through market analysis and segmentation. This segmentation defied the niche market a product or service aims at satisfying. Market analysis also studies he markets buying trends and behaviors and makes it easier for the entrepreneur to convince the target customers to buy the product or service.


For every business entity, an entrepreneur needs to draw up an easily executable marketing strategy that suits the business. This is part of marketing planning and comes after the entrepreneur has conducted market research to understand the market and target audience. The marketing strategy is basically the step by step build-up of activities that the entrepreneur will undertake to sell his service or products to the target market. It should again be easily executable within the resources available from the business enterprise and should also prove to be effective.


Among the activities in the marketing plan can be advertising, direct sales to target customers, holding an exhibition or other events to market the business, hosing a website for your business, promotion of products and services through he social media , search engine optimization and many more. Basically, the entrepreneur should have a clear plan on how to promote the product or service to appeal to the targeted customers. E.g. social media will work well for a product that targets the youth since most of them have access to social media services all through.


A successful marketing plan executed through an effective strategy will sure bear results and increase the popularity of your business among your target customer base, even elevating you the the position of a thought leader in that line.


How to Market Your Business
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