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Product Branding

ArticleID 101  
Writer Isaac Thuku
Category Personal Article


A brand can be defined as a name, term, sign, symbol or design or even the combination of all used to identify the goods and services of one seller or a group of sellers from other products. It identifies the goods and services of one seller or group of sellers and differentiates them from those of other sellers. A Brand makes a promise to your customers on what to expect from your goods, products and services.


In branding, a person or a group of people enter into a set of association with a company, product, service, individual or an organization. Brand management is the application of marketing techniques to a specific product, goods, services or a brand. A good brand delivers the message clearly. It confirms your credibility and connects with your customers motivating them in the process.


A brand identifies the products and services of a company in terms of product delivery and consumer needs. A brand reflects an image of a specific product or service that consumers connect with. Branding involves creating a unique name and image for your product in the consumers mind. Corporate branding is the practice of using a company’s name as a product brand name.


Before branding your products, do an intense research and consider your target consumers. Determine your funding options and product development. To succeed in branding, understand the needs and wants of your customers and prospects. Many companies use a logo, slogan, letterhead, forms, signage, websites, uniforms and advertising materials in branding. A good logo or website can be a foundation of your brand. World’s famous brands are protected through trademarks.


Branding keeps away competition. It makes the products and services of a business or a company to stand out from the rest. Branding makes the products unique from all the others in the market. The brand will stand tall in all situations no matter how intense the competition is or the statue of the rivals. All big brands have been facing stiff competition from upcoming brands but their uniqueness has kept them going.


Branding is a good way of product promotion because it makes consumers remember a product. Consumers always relate to a well known and established product. Before buying a product, consumers compare different brands and decide which one to go for. Established brands have added advantage because of their reputation. Brands like Coca Cola are renowned world wide due to the years they have been in the business and the experience they have.


Branding adds value to your products. Adding value to your products gives them high quality standards and increases their prices. Many brands are often re-branded to cope with the new challenges of the competitive business.


Branding builds customers loyalty and leads them to make repeat purchases. Customers who enjoyed a particular branded product are more likely to make another purchase and even refer others to try the product. Branded products send a strong message as to what your customers can expect in the future. Branding will definitely increase your sales and bring in more customers.


Product Branding
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